Watching hate or the art of killing the series we love to hate

Watching hate or the art of killing the series we love to hate

This variant of “guilty fun” is to become addicted to a hate series in order to better bring it down on social networks. But beware: Behind these funny tweets, sometimes true hate messages are hidden.

After its release in May 2016, Marseille, The first French series on Netflix, starring Gerard Depardieu as the mayor of Marseille, has become a real phenomenon, but not for the reasons that the platform expected. A rain of satirical messages fell on the web, and lists of the worst replicas of this thriller swelled into mayoral power puzzles or gifs of its most gruesome scenes. A practice known across the Atlantic as “Watching Hate”, “Watch out for hate” in VF. sweet adventuresEmily in Paris, junior singers cheerful Or Machiavellian teenselite Each, in their own way, has been victims of this sadomasochistic style of blissful consumption, which consists in following a chain to get it out better. A different kind of “guilty pleasure,” more ferocious and subtle, in that it’s not a question of finding a reason to like a poor-quality program, but of a serial addiction one hates — especially if it takes itself seriously. Ryan Bailey, American podcast host Too bad, it’s good (“So bad that it becomes good”), for example, did not miss a single episode of and like that, next Sex and the City It was launched last December on HBO Max. « It was so bad that I couldn’t wait to see what the book would come up with too – and worse, or better, you can tell they thought they were doing a great job! I was overwhelmed with confusion,” Laugh.

This carnage game does not go back to yesterday. « People have always liked to choose artists or programmes, which requires following them seriously.” Hollis Griffin, Professor of Communication at the University of Michigan, explains how his grandmother had been watching the same soap for sixty years, « They say they are stupid but you won’t miss them to the world.” Television Without Pity was the first, in 1998, to make such satire a journalistic practice, and gladly attack each new episode of the teen series. Dawson, before criticizing New Yorker Emily Nussbaum theorizes this phenomenon in a 2012 article titled Watching Hate Smashing where she wondered about the real reasons, which cannot be mentioned, for which I continued watching this musical from the NBC series.

“It is a way of asserting good taste, one’s cultural superiority by attacking supposedly inferior software. It is very conceited in the end.” Hollis Griffin

The explosion of social networks where the haters Of all kinds, generalization has ended watch hate. We watch a string with one eye, while we cross it with the other on our smartphone via Twitter or Instagram. If possible as a team, with other internet users or friends. « We find ourselves a target and activate the satirical situation, says Amandine, the Parisian netizen. Even during the pandemic, we continued the tradition from afar. » « watch shared hate, Ryan Bailey confirmed. If we watch a series that we hate, it’s also best, perhaps above all, to say it loud and clear.. This is exactly what raises the questions of psychiatrist Jean-Victor Blanc, author of the article Pop and deflate (Blonde editor). For him, the watch hate It is above all a translation of a form of humility in the face of a dominant opinion, which leads the viewer, to feel guilt, to claim that he hates a series considered bad, when he loves to watch it for good. ” Don’t spend a lot of time in front of a job that really annoys you. There is fun. It’s like those blows we swear we can’t stand but overcome, forced to realize they are intoxicating. Analyse.

Andrew Fleming will not contradict him. This product and outletEmily in Paris, One of the most hated – and watched – shows on the platform, does not believe in the existence of watch hate. « This is ridiculous! Nobody watches hours of programs because they think it’s bad, Smile. Those who do with our series may find it cool to mess with popular entertainment. » « It is a means of asserting their good taste and cultural superiority by attacking supposedly inferior programmes. It’s very cocky after all,” Hollis Griffin adds. On the contrary, Ryan Bailey sees it as a healthy practice, and proof of an emotional and complete relationship with the series, which testifies to the evolution of viewers’ critical ethos. « It is good for spectators to exchange. It shows the emotional reaction that any art form is supposed to provoke, even if it shows how bad it can behe’s excited. There are many great series at the moment, which makes discovering the horror series even more interesting. »

“There is nothing worse than being ignored. If my work makes fun of him, that is at least proof that he caught the attention of viewers.”

But thanks to the modest series’ viewership, fans have become watch hate Do they not risk making nullity a good will? « Some channels like Hallmark or Reelz, in the US, are programming a B-series that’s gotten a lot of attention, and it’s a little silly, but There is a lot of work and money at stake for anyone to voluntarily make turnip.” abbreviation Sarah d. This does not prevent some works, critical and public failures, from becoming subsequent successes, declining in quality and turning into objects of cult, such as kitchissime Cruz have fun.

The majority of those who participate in watch hate Don’t take themselves too seriously. But there is a danger, slight, hiding among the funny tweets and real hate messages. « If you look carefully, you can find racist or sexual assaults, well hidden under jokes. Emily in Paris, Sex and the City, Girls… We are always more than willing to attack women’s business”, Hollis Griffin points out. Meanwhile, target playoffs teams rarely complain about this practice. Advertising remains a “bad hype”. « There is nothing worse than being ignored. If my work makes fun of him, that is at least proof that he caught the attention of viewers.” Andrew Fleming acknowledges. Some series like zombies the walking Dead In a creative mess, they take advantage of the ruthlessness of their frustrated fans to continue their journey. « Some spectators are keen to stay on the Titanic until it is completely submerged.” Ryan Bailey concludes. Even if it means throwing a few glasses of cold water in the face of its authors…

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