At the beginning of 2022, the Tourism Bureau assigned young graphic designers, videographers and architects the task of presenting modern art in a more modern way. Their work is now available. A chance to (re)discover an art movement in which Nancy was a major city at the beginning of the 20th century.
Have you ever imagined that you could slip behind the scenes of the birth of the Ecole de Nancy from your computer or smartphone? This is what the immersive journey just created by Monolithe Studio brings to you. Seven videos that allow you to immerse yourself in the year 1901, when the Regional Alliance for Art Industries was born. The common thread between these sequences is Henry, the young apprentice who evokes Furan Nancy at the beginning of the twentieth century.
“Every Sunday, weather permitting, I walk the lanes of the Parc de la Pépinière. If you see the elegant costumes worn by the residents of Nancy at their Sunday rally. I can tell you that we don’t call this city “Little Paris” for nothing. […] I feel this is the place to be. I get the impression that the city lives to the rhythm of this emerging century. Everywhere we innovate, pledge, build, even electrify. It’s so sexy‘,” writes Henry’s character in the show’s video.
Video is a great way to express feelings.Flavian Duveux, Studio Monolith
Flavien Duvois, co-founder of Monolithe, a company specializing in smart tourism (tourism based on the use of new technologies), explains: “Video is our favorite medium of expression. We are from the world of cinema. It’s a great way to express feelings.. ”
The team had five months to prepare and produce these 25 minutes of video with mediums worthy of a short film. “You can’t work this way every day, with clothes and makeup. I was really pleased to be able to rebuild Nancy in 1901The director adds.
Video Duration: 01 min 23
Report an immersive journey with modern art
© France TV
The videos are incorporated into a journey that also includes elements of its context as can be seen in this report.
This immersive ride was created for Destination Nancy, an organization responsible for promoting the city. “We have a great wealth in terms of modern art heritageExplains Hervey Davit, director of the Tourist Office mogul. A legacy inherited from the Nancy School, this movement is based on an alliance of artists and industrialists who advocate “art in all, art for all”.This is the theme that brings to Nancy the tourists who love this style, especially the Japanese‘ explains Hervey Dave.
We have real artistic nuggets in Nancy today.Herve Davit, Director of the Tourist Office of Nancy
The Tourist Office team was inspired by the spirit of the Nancy School to introduce the city’s modern art history and discover the many remains of the artistic and economic “golden age.”Today we have in the conglomerate a network of small companies that possess the know-how. Real nuggets. It seemed obvious to us to invite themHervey Dave adds.
Destination Nancy commissioned an architect who specialized in rebuilding sites that no longer exist. The public can now discover his video recreating the 1909 International Exposition of East France in 3D, a true demonstration of Nancy’s dynamism at that time (see our article on the subject).
A graphic designer has been commissioned to create a new medium for the city’s Art Nouveau gatherings. Thommy Thomas, who was trained as an architect, enjoys coloring the barren elevations that represent the buildings’ exterior. The flowers, insects, and other natural elements that inspired the artists of the Ecole de Nancy are infiltrated by her drawings, as can be seen in this report.
Video Duration: 01 min 37
Reportage by Tommy Thomas
© France TV
In a twenty-page brochure for the rally, a circuit in 16 stages shows the imprint of Art Nouveau in downtown Nancy. Other avenues will be established at the beginning of the school year to discover the richness of this heritage spread to other regions.
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