Mobile fraud is a problem for all advertisers. In all, 22.6% of the mobile budget will be wasted due to this phenomenon. In 2019, that was $4.6 billion. Thus, this wastes not only money, but also time, because it is necessary to settle bills, analyze fraud reports, etc.
In its latest white paper, Ad4Screen, 100% cross-device marketing and media agency, discusses the different types of fraud and their consequences. It also tells you how to fight it out in its mobile campaigns.
Understand how mobile fraud works
It is estimated that fraud accounts for 20-30% of the global inventory. It costs advertisers several billion dollars on average each year. France has a fraud rate of 13.1%. This is much more than other countries, including Spain (11.9%), the United Kingdom (9.4%) or Kazakhstan (4.9%).
Facebook is said to be fixing its advertising system
However, the question arises: how is this fraud translated? Most of the time, the latter takes the form of wrong impressions, wrong clicks, wrong installs, wrong visits, or non-compliance. By obtaining this white paper, you will also be able to learn about the effects of iOS 14 on the historical tracking methods used to associate impressions or clicks with installation.
In this e-book, Ad4Screen gives you the 6 most used fraud types. For example, there are ads that force mobile users to click on them until they disappear. They have a very high click-through rate. So this relates to campaigns that run on a cost-per-click (CPC) basis.
Click Spam Widespread. This simulates a large number of clicks to claim organic installs. The conversion rate is still very low. The campaigns in question are those that include cost-to-install (CPI) and cost-per-acquisition (CPA). To find out how each scam works, simply download this white paper.
Keys to reduce mobile fraud
The fraudulent source can be identified by certain clues, such as a very low conversion rate, a sudden spike in events for no reason, or delays between installation and in-app events that are too short or too long. The advertiser may be the target at specific times, such as when volumes increase or when a new network is launched. In this e-book, Ad4Screen experts reveal the nine signals that can alert you to scams.
They explain how to prevent fake installations, hardware farms, or forced clicks. You can also read their tips for dealing with clicking spam. It is wise to set up a sophisticated blacklist of networks as well as their associated IP addresses. It is also possible to sift through conversion rates to identify new suspicious sources and analyze the time from click to install.
Having a powerful tool is also essential for identifying fraud. In this e-book, you will discover three effective solutions to protect yourself from this phenomenon.
In the final part of this guide, Ad4Screen provides you with a to-do list to reduce fraud in your mobile campaigns. To get it and get all the tips from the experts, don’t forget to download this white papers for free!
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